OASISSIA: Creation of shared value through reviving ancestral knowledge

The case examines Oasissia, a Tunissian circular strat-up founded by Mbarka Mbarki, knows as Khaoula, which transforms organic date pits, an agricultural waste, into premium beauty products. Rooted in value-driven leadership, Oasissia combines ancestral knowledge with eco-innovation to create environmental, social and economic value.
Its business model illustrates the shift from a linear to a circular economy through wast valorization, local sourcing, green energy use ans community empowerment.

However, the company still faces unresolved challenges, including water waste management, limited production capacity, financial fragility and international market access.
The case invites students to consider the following dilemma: How can Oasissia fully close its circular loop while scaling up and achieving long-term financial sustainaility?

- Acquire a better understanding of circular economy, its advantages in comparison to linear economy models, and challenges related to achieving zero-waste loop
- Learn how eco-innovation functions as a key driver in implementing circular business models
- Consider the importance of value-driven leadership in building more sustainable and ethical businesses
- Understand how to navigate the potential tensions between a business' value orientation and its profit maximization imperatives

Beauty products - Date pit oil - Circular economy - Waste - Eco-innovation

L1, L2
M2
Executive MS

Production of organic date pit oil

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18

Temps d'utilisation : 3h00

Code du secteur d'activité : 15 - Industries alimentaires