MicroPro Computers Limited is an Irish company, dedicated to developing the world's first ecologically safe computers: the iameco range.
For over two decades, they have worked on a project that aimed to create a sustainable, high-performance alternative to conventional computers, which often contain harmful chemicals and heavy metals.
Fortunately, their efforts have resulted in the invention of ecologically safe computers.
Given the product characteristics and the target groups' attributes introduced in the case, students should use relevant theories and principles to create written and visual persuasive messages for a hypothetical email marketing campaign to persuade target consumers to buy iameco's sustainable laptops.