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MÉCANIQUE ET SERVICES: An Industrial SME in Turmoil

G2131(GB)
Résumé
Mécanique & Services is a company with 35 employees and sales of a round ¤2M, located south of Dijon in Burgundy. lt specialises in the machining of complex, highly technical parts for a wide variety of sectors. To find out more about the company, its manager and employees, a series of videos have been produced.
This is an introductory case for L3 or Ml 5tudents. lt helps to understand the strategic and managerial implications of an entrepreneurial SME context. The pedagogical approach suggested is similar to problem-based learning (PBL), which allows groups of students to be given assignments based on problems that they have to document themselves.
Objectifs pédagogiques
Understand and analyse:
- SMEs: their heterogeneity, their specific characteristics and the strategic and managerial implications of these two types of characteristics
- The strategic choices available to SMEs: Business Model (BM), Support Triangle (an extract from the BM Canvas), building a competitive advantage, internationalisation choices
- The impact of the manager's profile on the company's decisions and decision-making process
Mots-clés
SME, strategy, competitive advantage, entrepreneurial mindset
Public
Students in Licence 3, Bachelor 3 and Master 1
Secteur d'activité
Precision mechanics
Caractéristiques particulières
7 course PPTs to be projected at the end of the sequence dedicated to a mission, to complete the groups' research on the tools and theories related to this mission
2022
Livraison par lien de téléchargement
25
de 1 à 2 jours
31 - Fabrication de machines et appareils électriques
Oui (20 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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