A major player in the industrial flexible door market, Maviflex has been expanding cautiously in international markets for 30 years, export sales now representing about 20% of its 28 million turnover in euros. The company is currently marketing its industrial flexible doors through licensors, distributors and joint ventures in more than 20 countries. Confident that the future lies in emerging markets, Maviflex management has set out to enter the Indian market. One of the world fastest growing economy, India represent huge opportunities but also a very challenging business environment. Nicolas, Maviflex Export manager, is ready to step up to the challenge and has some ideas about the best way to gain access to the Indian market. He envisions a joint venture agreement with a local industrial door producer.