LYF PAY: The application that reinvents mobile payment codes

The Lyf Pay company, whose capital is held by BNP Paribas, Crédit Mutuel, Auchan Retail France, Groupe Casino, Mastercard and Oney, is a major player in the mobile payment solutions market. The enterprise aims to seize new growth opportunities linked to changes in consumer and payment behaviours, which are driven by the Covid-19 health crisis. Developed in close collaboration with the general management of the Lyf Pay company, this case-study presents the marketing plan for the mobile payment application Lyf Pay. The case covers detailed information about the Lyf Pay company, the proposed mobile payment solution and the mobile payment market

- To familiarise students with the specific characteristics of the mobile payment market and the impact of the Covid-19 health crisis on consumer and payment behaviours.

- To make students aware of the structure of a marketing plan by:

conducting an internal and external analysis,

developing a marketing strategy,

elaborating a marketing mix.

- To validate the consistency between the different parts of the marketing plan.

Mobile payment - Marketing plan - SWOT analysis - Marketing strategy - Marketing-mix.

Students in Licence, Master and Mastères
MBA, Executive MS

Mobile payment solutions

- PPT: Debriefing (62 slides)

Année de la problématique : 2020

Livraison : Livraison par lien de téléchargement

Nombre de pages : 23 avec 1 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 72 - Activités informatiques