This is January 2025. The male skincare market is experiencing a healthy growth. In mass retailing, Men Expert by L'Oréal Paris is the market leader, but strategic challenges, consumer expectations and competitors' actions push your boss to strive to target a younger demographic for the brand.
R&D and production capacities are such that several formulae are currently available for different product types based on different key ingredients with benefits meeting the needs of this new target.