L'Oréal Men Expert: Reaching a younger demographic?

This is January 2025. The male skincare market is experiencing a healthy growth. In mass retailing, Men Expert by L'Oréal Paris is the market leader, but strategic challenges, consumer expectations and competitors' actions push your boss to strive to target a younger demographic for the brand.
R&D and production capacities are such that several formulae are currently available for different product types based on different key ingredients with benefits meeting the needs of this new target.

- Analyse the situation, taking into account internal and environment constraints, especially focusing on the younger male target
- Summarise
- Define a strategy or a comprehension vision, come up with consistent strategic scenarios
- Argue about an action plan

Strategic diagnosis - Market analysis - Growth and development strategy - Marketing-mix - SWOT

M1, M2
Masters spécialisés
MBA

Produits pour la toilette

PPT debriefing (36 slides)

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 49 avec 15 page(s) annexe(s)

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : 17 - Industrie textile