Assess students' capacities to:

1)      Analyse while taking the corporate internal and environment constraints into account especially focusing on CSR/ SD
2)      Summarise
3)      Define a strategy or a comprehensive vision; come up with consistent strategic scenarios
4)      Argue about an action plan

This case should especially enable students to:

-Run an external and internal analysis/ a diagnosis of an evolving market
-Build a double SWOT diagnosis
-Develop a justified recommendation for evolving sales operations, while identifying Key Success Factors.
-Define quantified strategic marketing objectives,
-Devise a marketing plan (product/price/place/promotion/ physical environment/ process/ people/ productivity-quality).
-Cost the marketing plan and devise a schedule for the recommended actions

summary case, exam case, strategic diagnosis, market analysis, growth and development strategy, marketing-mix, marketing strategy, CSR, sustainable development

Pre-requisite: introduction to marketing and marketing strategy, services marketing

Bac + 3 to bac + 5 students
business students
Masters and Advanced Masters students initial training or continuous education

Potato-based products (10-31-14)

PPT : 36 slides