The main aim of the case study is to provide an insight into the strategic development issues specific to cooperative enterprises, i.e. ensuring their long-term survival while respecting their identity.
It tells the story of the SCOP "La Fabrique du Sud", from its social struggle to the success of its particular business model. Thanks to the data addressed by the case, it is possible to carry out a complete strategic diagnostic, combining elements of internal and external analysis to propose strategic recommendations.
In this way,the case enables us to apply the methods and tools of strategic analysis to understand the particularities of the development of cooperative businesses, which pursue both CSR and profitability objectives. In addition, it places learners in a consultancy situation, enabling them to make strategic recommendations that will further the development of the SCOP. Lastly, the information provided in the answers to the questions enables us to discuss how the cooperative enterprise can shape its future, between evolving and maintaining its model.