A major player in the classic wooden and cardboard toy niche, Juratoys is rapidly expanding in international markets. Its Janod and Kaloo branded products are already present in 60 countries. Italy is the 4th largest European toy market, with a potential of 2,8 billion euros in 2021 and it is also the one experiencing the highest growth in Europe. Janod and Kaloo products are already marketed through a distributor there, but Juratoys wants to step up its presence in the Italian market through a multichannel distribution strategy and the establishment of a subsidiary.

The Juratoys case study was updated in 2022.