Jewellery designer Orloff: The French Touch in the Asian market

Myriam, just issued from a business school has been hired as export manager in a jewellery design and manufacturing workshop « French touch » style.She participates to a worldwide jewellery trade show, in Singapore where she receives the unexpected visit of a certain Mr. Wong, a Chinese importer who offers to be the exclusive distributor in Singapore. Myriam does not know which issue to start with, which points of a future contract are to be considered as important. She says she must refer to her employer, talk to a lawyer ...
Her prevarication and dithering disappoints the Chinese importer.

- Make the students acquainted with one of the most important step of any company's international development: the negotiation with an importer. Frequently, exporters believe their job is done at the signature of the exclusive distribution contract.
- Train their students the best method to keep control of an importer, before and during
negotiation, and especially after contract signature for the follow-up of each party's commitment.

Export ; import ; international ; intercultural negotiation ; international trade ; distribution ; distribution network ; foreign location ; business law ; distribution contract ; international law

Bachelor 3rd year

A jewellery design

A set of slides is provided to animate the case (30 slides)

Année de la problématique : 2014

Livraison : Livraison par lien de téléchargement

Nombre de pages : 5

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 52 - Commerce de détail et réparation d'articles domestiques