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Integrating CSR into the Category Management approach

M2251(GB)
Résumé
Category Management is a managerial approach organizing the products of a company into distinct categories treated as strategic business units.
This practice was formalized in the 1990s around a model involving 8 stages introduced by Brian Harris, a key consultant in this field, often considered as the "father" of Category Management.

The purpose of this case is to integrate social and environmental issues into each stage of the process.
This methodology contribution was initiated by Institut du Commerce and its members, both brands and retailers, during collective intelligence workshops.
Objectifs pédagogiques
- Mastering the 8 stages of the Category Management process
- Understanding the environmental and social challenges mass retailing and FMCG brands will face
- Integrating social and environmental dimensions in the category management method
- Applying the concepts onto an FMCG category (ice cream)
Mots-clés
Category Management - Retail - Distribution - Sustainable development - CSR
Public
M1, M2
Masters spécialisés
MBA, Executive MS
Cadre
Secteur d'activité
Distribution and retailing
Caractéristiques particulières
PPT de débriefing (19 slides)
2024
Livraison par lien de téléchargement
18 avec 4 page(s) annexe(s)
3h00
NS - Non significatif
Oui (8 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.