Located on the outskirts of Montpellier, Immoturbo is an estate agency founded in 1997. This family-run business operating on a human scale has weathered the storms throughout the years (subprimes crisis, COVID-19, rising lending rates). In a competitive environment dominated by powerful players and with little scope for differentiation, how can it continue to survive by optimising the marketing mix? Designed in close collaboration with the firm's shareholders, this case study proposes, as a marketing consultant, 1/ to analyse the operational marketing actions conducted and 2/ to draw up practical recommendations to ensure the agency's long-term survival.