The Courbet case study explores how Courbet, a luxury jewelry brand based in Paris, has positioned itself as a leader in sustainable and ethical luxury.
Courbet exclusively uses lab-grown diamonds and recycled gold, aligning its brand with values of environmental responsibility and ethical craftsmanship.

The case examines Courbet's strategies for developing a distinctive brand image that resonates with Gen Z and Millennials, focusing on transparency, storytelling, and digital marketing.
Through a targeted communications strategy, Courbet aims to build credibility in the eco-luxe market, foster brand loyalty, and navigate the challenges of appealing to new generations.