HOOPE: A micro-business entering the ultra-competitive fruit snack pouch market

This is January 2025. Hoope is a micro-business located in Toulouse and operating on sweet organic dry food enriched with spirulina.
In order to further this successful growth, the managers intend to enter the fruit snack pouch market.

- Analyse the situation, taking into account internal and environment constraints, and a new market cluttered with giant competitors
- Summarise
- Define a strategy or a comprehension vision, come up with consistent strategic scenarios
- Argue about an action plan

Strategic diagnosis - Market analysis - Development strategy - Marketing strategy - SWOT

M1, M2
Masters spécialisés

Alimentaire

PPT débriefing (36 slides)

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 26 avec 5 page(s) annexe(s)

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : 15 - Industries alimentaires