HFEI: A Moroccan Path to Well-Being

This case study explores the strategic challenges faced by the Human Flourishing Engineering Institute (HFEI), a Moroccan social enterprise established by two academics to promote evidence-based well-being education. After a decade of organic growth, the founders must decide how to expand while preserving the organisation's authenticity, raising questions about growth strategy, mission integrity and impact measurement in purpose-driven ventures.

-      Assess strategic growth options for a mission-driven organization, including partnerships, licensing, digital expansion, and organic scaling.
-      Evaluate the risks and benefits of scaling in contexts where authenticity, trust, and co-creation are central to value creation.
-      Understand the tension between founder identity and organizational scalability and explore leadership transitions in values-based ventures.
-      Apply frameworks such as Business Model Canvas, Theory of Change, and stakeholder analysis to guide decision-making in a social enterprise context.
-      Critically examine non-financial performance indicators, such as emotional impact, community development, and participant transformation.
-      Reflect on personal leadership style and values, and their role in shaping an organization strategic direction.

Human Flourishing Engineering Institute (HFEI)
Social enterprise
Positive psychology in Morocco
Well-being education
Impact measurement in social ventures

M1, M2, Mastères spécialisés, MBA, Executive MS, Cadre.

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 16

Temps d'utilisation : 1h30