*Atlas-AFMI Label "recommended of pedagogical interest"

Heimburger is a family-owned company which produces and sells pasta under the brands «Grand-Mère» and «La Colombe». It remains among the small number of SMEs that have succeeded in the agri-food industry dominated by large groups (Barilla, Panzani, etc.). The SME has also developed on international markets and its products are exported to more than 25 countries. Prepared in close collaboration with the management board of Heimburger, this case-study presents strategic and managerial orientations adopted by the SME.
It is the updated version of the case (2019)