The case encourages students to analyze the pertinence of Fnac's acquisition of Darty using specific strategy tools. Students' analyses of the case should provide a conclusion about the potential future synergies of the two offers (Fnac and Conforama) and highlight the factors to which the managers of Fnac-Darty should pay attention in the future. The questions allow students to reach their conclusion by starting with a macro-level analysis, moving on to an industry-level analysis and finally considering the internal firm-level characteristics of each actor involved in the acquisition discussions.