ELMAR KITCHENS: Innovating with Influencer Marketing

Elmar, a leading brand in Italy's premium kitchen market, is revolutionizing B2B marketing by leveraging Influencer Marketing (IM) in an unprecedented way.
This case study unveils how a well-crafted IM strategy can amplify brand awareness, drive innovation, and shape overall company strategy.

Discover how Elmar's approach not only expands its market reach but also reveals key consumer insights, influences purchasing behavior, and strengthens brand relationships - proving that IM can be a pivotal strategy, even for industrial B2B firms.

(1)      Demonstrate how IM can be applied in a B2B context.
(2)      Highlight the strategic decisions involved in influencer selection and campaign execution.
(3)      Explore methods to measure the success of IM campaigns.
(4)      Analyze the impact of IM on brand positioning, customer behavior, and business growth.
(5)      Encourage creative thinking/innovation in integrating traditional business values with modern marketing tools.

Influencer Marketing - BtoB Marketing - Digital Communication - Consumer Behavior

M1, M2, Masters spécialisés
MBA, Executive MS
Cadre, dirigeant

Cuisiniste

PPT de débriefing (16 slides)

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 27

Temps d'utilisation : de 1 à 2 jours

Code du secteur d'activité : 29 - Fabrication de machines et équipements