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ECODIS: When Marketing Strategy Meets Sustainability

J0119(GB)
Résumé
Founded in 2000, Ecodis is a B2B company that designs and distributes eco-products for hygiene and home care.
Its strategy is based on respect for environmental and social principles, and it aims to anticipate, respect, and even guarantee beyond current environmental and social standards, selling its products only to distributors who share the same philosophy.
This is no easy task, given that many of its long-standing customers are gradually being bought up by major retailers.
Its activities and initiatives give it the opportunity to ask questions not only about marketing but also about contract law and intellectual property.
Objectifs pédagogiques
- How to ensure that a trademark is legally valid?
- Can the purchase of works art be freely reproduced on packaging?
- Can a product formulation be protected against any risk of unfair competition?
- How can contracts be classified?
- What are the conditions of validity of contracts?
Mots-clés
Trademarks - Copyright - Intellectual property - Contracts - Classification of contracts - Validity of contracts
Public
L3
M2
Secteur d'activité
Eco-products
Caractéristiques particulières
PPT débriefing (16 slides)
2019
Livraison par lien de téléchargement
12
3h00
51 - Commerce de gros et intermédiaires du commerce
Oui (13 pages) - incluse

Adhérents : 180,00 € HT / Non adhérent : 360,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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