Based in Brittany France and founded in 2000, Ecodis is a B2B designer and distributor of eco-products for personal and household goods.
They have been highly profitable over the years but are currently facing increasing competition as larger players enter the lucrative "green market";
Possible responses include manufacturing their own products as well as expanding internationally and locally.
This is easier said than done with each option bringing its own set of obstacles.
The company must balance its social and environmental values with profit as it decides how to respond to this changing business environment.