*Best Case in International Management Atlas-AFMI 2020

Founded in 2017 in Lyon, Do Waste Your lime (DWYT) is the first French start-up company to design, manufacture and sell customizable wooden watches.The company,whose sales reached €150,000, employs five people full time. The start-up's products are primarily distributed through its concept store, through online sales and at jewelry shops via a network of distributors.They are aIso offered to companies and local authorities as personalized promotionalitems. DWYT selis its watches mainly in France (90%) as weil as abroad (10%),notably in Benelux and Japan.
DWYT has decided to grow internationally with a focus on two types of markets, more specifically (1) developed markets whose clientele is sensitive to environmental concerns and (2) emerging markets with a growing middle class.Students have to help the company develop its business internationally.