This case discusses the family business Dari Couspate. This company represents the leader in the production of couscous and pasta in Morocco.
It's a purely family business created on 06/12/1994 by the Khalil family under the presidency of Mohammed Khalil.
Like any family business, Dari Couspate is largely influenced by the character of the owner family, thus favoring long-term orientations to guarantee the survival of the company.

That said, this case will be dedicated to the financial orientations and governance behind its success while paying attention to the family influence on the company.