Crocs: Reinventing Comfort Through Innovation

Croes Inc. is a globally recognized footwear company known for its unique blend of comfort and style, primarily through its signature lightweight, waterproof foam clogs made from proprietary Croslite material. Founded in 2002, Croes initially targeted boating enthusiasts but quickly expanded to a broad audience including casual wearers, healthcare professionals, and fashionconscious consumers. The company has diversified its product line to include sandals, sneakers (under the HEYDUDE brand), and customizable accessories (Jibbitz). Croes' innovative marketing strategies, including collaborations with celebrities and brands like Disney and Balenciaga, have played a pivotal role in revitalizing its brand image and expanding its market reach. The company also emphasizes sustainability and corporate social responsibility, aiming to increase bio-based materials in its products and supporting various social causes. Despite early criticism for its unconventional design, Croes has become one of the world's top non-athletic footwear brands with nearly $4 billion in annual sales and a presence in over 90 countries.

The educational objectives are defined as follows:
- Train students to develop synthetic thinking skills to better solve complex problems.
- Examine the role of strategic collaborations in brand repositioning and market expansion, highlighting factors that lead to success or failure.
-Evaluate the students' understanding of strategic frameworks such as SWOT analysis and the 5 forces of Michael Porter.

Innovation, Croes Dlsney,Crocs Prada, Consumer behavior

Master, M1, Executive MS, Cadre.

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 9

Temps d'utilisation : 1h30

Code du secteur d'activité : 19 - Industrie du cuir et de la chaussure