Concept Store is an educational game for use in modules on marketing, point of sale marketing, merchandising, distribution and business creation.
The students are issued with a set of constraints (given by the game) and tasked with creating a retail concept.

It comprises two scenarios corresponding to two clear objectives:
Level 1: "Design a store" : Introducing the basic requirements of retail.
Level 2: "Design an experience" : Creating an in-store experience which meets the twin objectives of customer satisfaction and optimising the performance of the distributor.

These two levels can be played independently of one another.
They are not intended to follow one another;
They reflect different applications of this game corresponding to different levels of familiarity with marketing concepts : Undergraduate programmes (Level 1) or Master's programmes (Level 2).