The managing director of Comex is faced with a dilemma. With his company in financial difficulty, he is faced with two strategic repositionings.
Firstly, to merge with a competitor in his sector in order to develop a joint innovation.

Unfortunately, in this case, the poor financial state of the company does not allow him to establish a sufficient balance of power with the target company (company M) and he is relegated to considering an absorption in which his company would lose all autonomy in relation to company M (see Appendix 1).

With the Covid-19 crisis, some regional funds are offered by the BPI. In the face of this crisis, the demand of some clients is also changing (see below, part IV. Presentation of the development of the new activity).
The manager of the company could consider abandoning the merger-acquisition project and developing his business by repositioning himself in his sector of activity.