Biocoop is now a brand with 741 stores specializing in the sale of organic and fair-trade products, generating a turnover of €1.6 billion. Founded on cooperative values and a strong activist commitment, the network has been a pioneer in its market and has experienced significant growth.

This case study offers an opportunity to reflect on governance models, as well as on a company’s values, vision, mission, and its relationship with stakeholders. It also enables the application of fundamental strategic analysis tools to examine market downturns and their consequences for the company. In addition, it can serve as a basis for a more focused discussion on the challenges of reconciling cooperative values and activist commitments with rapid growth.