The deodorant and antiperspirant market is stable in spite of the repeated innovations launched by the different actors, since the multinational companies on the market develop colossal means in advertising and promotion.
Axe is the leading brand on the men segment and it wishes to emphasize this lead by strengthening its position on its core business and by asserting itself as THE reference in the deodorant market.
Your mission, as an assistant product manager, is to supply management with recommendations to help the brand fend off competitors, in order to assert its domination more clearly over its segment.