AUDI is conquering the global market*
Référence :
G2025(GB)
Langue
Type
Etude de cas
Catégorie
Management Général/Stratégie
Collection
CCMP
Auteur(s)
Résumé
*Top Cas Award in 2010 and 2011 in management and strategy.
NEW updated release.
The Audi company (Volkswagen group) continues to be very successful, notably in international markets. The ambition is to become the global leader in the "premium" segment, getting ahead of the two main competitors BMW and Mercedes. The objective is to produce 2 million vehicles in 2025. Prepared in close cooperation with Audi France, this case-study provides detailed information about the Audi company, the Volkswagen group and recent changes in the automobile industry. Students are asked to analyse the choices made by Audi for expanding internationally and to propose a strategic development plan for 2025.
This case-study is the updated version of the case G1684 (GB) "Audi: Conquering International Markets"
NEW updated release.
The Audi company (Volkswagen group) continues to be very successful, notably in international markets. The ambition is to become the global leader in the "premium" segment, getting ahead of the two main competitors BMW and Mercedes. The objective is to produce 2 million vehicles in 2025. Prepared in close cooperation with Audi France, this case-study provides detailed information about the Audi company, the Volkswagen group and recent changes in the automobile industry. Students are asked to analyse the choices made by Audi for expanding internationally and to propose a strategic development plan for 2025.
This case-study is the updated version of the case G1684 (GB) "Audi: Conquering International Markets"
Objectifs pédagogiques
- To familiarise students with the characteristics of the global automobile industry,
and to make students aware of the internationalisation process of the following activities:
- prepare an analysis of the situation of the company on international markets
- evaluate the choice of entry modes on foreign markets,
- analyse the location of international activities,
- formulate recommendations for the future strategic orientations of a company.
and to make students aware of the internationalisation process of the following activities:
- prepare an analysis of the situation of the company on international markets
- evaluate the choice of entry modes on foreign markets,
- analyse the location of international activities,
- formulate recommendations for the future strategic orientations of a company.
Mots-clés
Market analysis - Strategic analysis - International strategy - International management - International marketing - International development - Entry modes - Exporting - Value-chain - Internationalisation - Competition - Competitive market - Strategic management - Strategic development plan - International market - Emerging markets.
Public
Students in Licence, Master and Mastère spécialisé
MBA, Executive MS
MBA, Executive MS
Secteur d'activité
Automobile Industry
Caractéristiques particulières
- PPT: Debriefing (39 slides)
- This case-study is the new updated release of the case G1684 (GB)
- This case-study is the new updated release of the case G1684 (GB)
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Année de la problématique :
2020
Livraison :
Livraison par lien de téléchargement
Nombre de pages :
17
Temps d'utilisation :
plus de 3 heures
Code du secteur d'activité :
34 - Industrie automobile
Note pédagogique :
Oui (6 pages)
- incluse
Montant :
Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Licence :
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.
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Produits pédagogiques liés ...
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G2025
Etude de cas
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AUDI à la conquête du marché mondial* |
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