AIMS-CCMP 2024 Award for Best Strategy Case.

Aqualung is a French company specializing in diving equipment, created in 1946 on the basis of the invention of the regulator by Gagnan and Cousteau. Thanks to numerous new activities developed in-house or through acquisitions, Aqualung has established itself as the world leader in diving. In recent years, however, it has encountered difficulties.

The case presents the industry in different facets: history of the practice, reasons for the boom, products and markets, industry players and competitors.

It also presents the strategic choices that Aqualung has implemented throughout its history, the difficulties encountered recently and the measures taken to overcome them.