Anticafé: In the pursuit of the B to B

The Anticafé Company opened in 2013. This café is unlike anything which has come before it. Here, the customer pays on a "time-spent" basis. The café was originally intended for a fairly young clientele (20-35 years old) but nowadays the Anticafé is frequented by a wide-ranging audience (with differing demographies and motivations). From an on-going developmental perspective, the founders have already hired out the venue privately for corporate events. Your expertise as a consultant is called upon, bearing in mind that one of the keys to a company's success over the long term is its ability to diversify its income sources. Your assignment will be to put forward an offer for private hire of the Anticafé for the purposes of expanding business clientele and building customer loyalty.

- Understanding what a strategie diagnosis is. Thereafter, being able to formulate a
SWOT analysis and put forward recommendations relating to these preliminary analyses.
- Understanding the complexity of B to B markets with a technical offer and the requirement to customise a client proposai to satisfy his/her needs as weil as possible.

Innovation - Entrepreneurship - Coworking - B to B business - Sensory marketing

Etudiants en licence 1, 2 et 3
Formation continue : Cadres

coffee shop

- PPT : debriefing (37 slides)

Année de la problématique : 2016

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12 avec 2 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures (de 3 à 6 heures)

Code du secteur d'activité : 55 - Hôtels et restaurants