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Anheuser-Busch InBev: Growth strategies in the brewing sector

G1884(GB)
Résumé
This case study describes current characteristics of the global brewing sector and the growth strategies adopted by the main leaders. It shows the global leader AB InBev's strategy. AB InBev owns more than 200 brands around the world. The case presents the strategic options for AB InBev, who is looking for new growth opportunities to deal with a mature and highly competitive market. Rumors are forecasting that AB InBev is about to purchase the second global leader, SABMiller. This case study allows students to establish an external strategic diagnostic of the brewing sector, to analyze AB InBev's growth strategy (the relevance of eventually purchasing the number 2 leader) and to formulate and evaluate recommendations on growth modalities, by considering diverse development scenarios.
Objectifs pédagogiques
-      To establish a strategic diagnosis in a dynamic situation.
-      To formulate a recommendation
-      To make decisions under incertainly
Mots-clés
Strategy ; Strategic diagnosis ; Merger and Acquisition ; Growth strategy ; Brewing industry ; Strategic Management
Public
This case is designed for several publics, from Bachelor degree to MBA
Secteur d'activité
The brewing sector
Caractéristiques particulières
Case examination

A set of 29 slides provided to animate the case.
2015
Livraison par lien de téléchargement
25 avec 6 page(s) annexe(s)
3h00
15 - Industries alimentaires
Oui (15 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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