1. Understanding E-commerce Dynamics: The case aims to provide insights into how Amazon and Alibaba have transformed the retail landscape through their innovative business models and strategies, highlighting the differences in their approaches to e-commerce.
2. Analyzing Consumer Behavior: It encourages students to explore how both companies leverage data analytics and technology to understand and shape consumer behavior, including the impact of the "Amazon effect" on retail expectations.
3. Exploring Technological Innovations: The case emphasizes the role of technology in driving growth for both companies, such as Alibaba's use of third-party technology to map customer intent and Amazon's advancements in logistics and delivery systems.
4. Evaluating Market Strategies: Students are prompted to assess how Amazon and Alibaba address cross-cultural variations and build trust in diverse markets, which is crucial for their global operations.
5. Identifying Future Trends: The case encourages discussions about the future of e-commerce, including potential technological advancements and shifts in consumer interaction that may arise as these companies continue to evolve.
6. Recognizing Competitive Challenges: It highlights the challenges faced by traditional retailers in competing with e-commerce giants and the strategies they can adopt to remain relevant in a rapidly changing market.

Innovation - Amazon - Alibaba - Comportement du consommateur

M1, M2
Executive MS
Cadre

Secteur des NTIC/ digital