The current case study seeks to explore the strategy that Amazon has adopted to expand its market share in the grocery market. This case study will look at Amazon acquisition of the American grocery chain, Whole foods, along with investigating the motivations and the consequences of such acquisition. On the 28th August 2017, Amazon.com, Inc. acquired Whole Foods for $13.7 billion. Along the acquisition, the company has not only acquired the ownership of its stores, but also bought the Whole Foods brand, giving Amazon their first physical walk in grocery stores. This is a significant and strategic move for Amazon as prior to this, its business was only based on online shopping. Amazon had previously tried to gain access to the grocery market, but had been relatively unsuccessful, for the first time with Whole Foods, they have a strong grocery brand, a wide spread of over 400 stores, predominantly in the US and an even faster, more efficient supply chain. However, Amazon has also faced some negative backlashes, which made the news especially with regards to its approach to HR management. In effect, Amazon has been relentless with the implementation of their management style and internal culture, imposing it on all aspects of Whole Foods.