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AIRBUS: Global leader with European roots

GI0069(GB)
Résumé
Airbus aims to be "a pioneer in sustainable aerospace for a safe and united world".
It is the most culturally diverse company in the aerospace industry, with a workforce of 150 nationalities and 20 spoken languages.
In this context, the group chooses to implement the constructive approach of intercultural management.

This case-study contains detailed information about the strategic development of the Airbus group.
Students are asked to prepare a strategic diagnosis, to analyse the composition of the executive committee and the board of directors, to identify the career paths of top managers and to provide recommendations for implementing the constructive approach of intercultural management.
Objectifs pédagogiques
(1) To familiarise students with the strategic development of a global company with European roots,
(2) To understand the challenges linked to the management of cultural diversity at Airbus:
- prepare the strategic diagnosis of the company (strengths/weaknesses, opportunities/threats),
- analyse the composition of the executive committee and the board of directors,
- identify the career paths of the company's top managers,
- provide recommendations for implementing the constructive management of cultural diversity.
Mots-clés
Intercultural management - Cultural diversity - Strategic diagnosis - Corporate governance - Career paths
Public
L1, L2, L3
M1, M2, Masters spécialisés
Ecole d'ingénieurs
MBA, Executive MS
Cadre, dirigeant
Secteur d'activité
Aerospace Industry
Caractéristiques particulières
PPT de débriefing (40 slides)
2025
Livraison par lien de téléchargement
18
plus de 3 heures
35 - Construction navale, aéronautique et spatiale
Oui (6 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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