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AIR UTOPIA

C0431(GB)
Résumé
Air Utopia is the national airline of the Principality of Wonderland in the heart of Europe.
As part of a change in strategic direction, its new president, Mr. Moullart asked his financial controller to help develop a dashboard steering (no more than twenty indicators, otherwise it is not appropriates) in order to follow the business plan.
Objectifs pédagogiques
The purpose of this case study is:
- to apply the principles for building a performance management dashboard to a concrete situation, that of an airline
- to understand the utility of these principles
- to understand the limitations of performance management dashboards and to distinguish between different types of dashboard
In the first part, participants will be asked to build a performance management dashboard, as defined in Fundamentals of Management Control, Pearson, 2011. To do this, they need first to identify the qualitative dimensions (objectives, critical performance variables) that must be translated into indicators, then choose indicators on the basis of this performance modelling. The perspective here company-wide; this case study does not deal with the deployment of these indicators a more local levels of responsibility.
In the second part, participants are made aware of the limitations of the 'performance management' type of dashboard and the utility of indicators that allow managers to monitor a broader set of performance variables - which is the specific function of panoramic dashboards.
Mots-clés
Costs - Balanced Scorecard - Performance - Initiation case - Market share - Bilingual case study
Public
Master 1 - Executive education
Secteur d'activité
Airline
Caractéristiques particulières
The case study covers a presentation with 26 slides for teachers and a presentation with 5 slides for students.
French version is also available : C0431.

2013
Livraison par lien de téléchargement
6 avec 2 page(s) annexe(s)
3h00
62 - Transports aériens
Oui (16 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

Produits pédagogiques liés ...

C0431
Etude de cas
AIR UTOPIA*