Acquisition of Do Brazil by FairVenue: A 100-day Integration Plan (Updated version 2026)

FairVenue, a leading European event company, is acquiring Do Brazil, a Brazilian event organizer, to estabish a presence in Latin America ahead of the 2030 World Expo.This case follows Solène, FairVenue's International Director, as she prepares her post-merger integration plan for the weekend. The case is designed to help students grasp the complexities of post-merger integration, offering practical insights into leadership, decision-making, organisational change, and global expansion strategies in M&A. It is important to note that the case has been written by the executive in charge of the integration of the company that we study in the UK and Brazil, so that all recommendations are based not on theory, but on real-life experience.

Market Entry and Expansion
Analyse the challenges and opportunities of
entering a new market with an acquisition strategy.
Post-Merger Integration Strategies &Understand what is at stake during a post-acquisition
Integration strategy and the trade-offs between preservation and rationalisation.
approach.
Organisational Change: Explore how leadership style, HR policies, and communication
Influence employee retention, motivation and business continuity after an acquisition.
Operational Alignment - Identify potential synergies in business processes and IT systems purchasing and financial strategies between the acquiring and acquired firms.
Cultural differences & examine the impact of national and corporate culture and post-merger integration.
Integration, Leadership, and Organisational Change"

Mergers and Acquisitions, Cross-Border M&A, International Business, Market Entry Mode, post merger integration strategy, cross-cultural management, expansion strategy, Brazil

L3, Master, M1, M2, Mastères Spécialisés, MBA, Executive MS, Cadre, Dirigeant

Event organization

The case study on the acquisition and integration of the company "Do Brazil" is based on a real-life experience of the head of international development at a major European events company.
Designed as a short exam case, it can also be used as a one-day business game, during which teams are invited to develop a 100-day operational integration plan for Do Brazil. The case is available in French and English

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 6 avec 11 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures (De 3 à 6h)